discover

Our initial discovery process starts with you. You'll be guided through our signature research method crafted to uncover your story and the building blocks for your strategy. You'll meet the team in a project kick-off call, receive a guided workbook for self-exploration, brainstorm and strategize in a workshop, and finally review your creative brief, strategy document, and art direction before any piece of design begins.

design

We will use the creative brief and strategy as a reference point to start working on your initial concepts. After we internally work through ideas and solutions, we'll introduce them to you with an in-depth presentation that includes the reasoning behind each design and how we see each look further developing.

develop

During the development stage, we'll refine the design style and make sure that each piece of your new identity is a perfect representation of your brand vision. You'll have a better understanding of how your new brand will look and behave in the wild, and receive training to know how to use your new brand elements appropriately.